Merchants that have activated eCom (E-Series) within their Retail POS account on a Standard or Advanced plan will have access to the Online main navigation tab.

The Online main navigation tab surfaces a number of eCom (E-Series) features and settings, which allows you to manage the core functionality of your eCom (E-Series) store without having to leave Retail POS.

Overview

The overview sub-section surfaces related to selling on your website(s), blogs, popular marketplaces, social media — everywhere your customers shop. 

For more information on using this sub-section, refer to the Sales channels section of the eCom (E-Series) help center.

Webstore

Overview

An instant site is a free website that is included in every eCom (E-Series) account. It enables you to instantly create your own website for free and start selling online at any time. Here you can see an overview of your instant store without having to leave Retail POS.

For more information, refer to the Guide to Ecwid Instant Site section of the eCom (E-Series) help center.

Design

You can control your store look and feel via the Design section. Select your desired image size, product card layout, category name position, and many other settings. Once you update the settings, they are immediately reflected on the store within your website.

For more information, refer to the Adjusting Ecwid storefront design section of the eCom (E-Series) help center.

Categories

Categories are groups of products that you wish to show on the same page in your store (for example, Women's Fashion, Men's Clothing, Bestsellers). They help customers to faster navigate through the store and find the products they need, and the same product can belong to multiple categories at the same time.

For more information, refer to the Product categories section of the eCom (E-Series) help center.

Filters 

Filters can be used by customers within your category pages as well as on the search page of your store to refine their search by specific metrics such as prices, categories, availability, special offers, brands, colors, sizes and more. 

For more information, refer to the Product filters section of the eCom (E-Series) help center.

Notifications

Customer notifications are emails that are sent to your buyers to confirm their order and keep them in the loop about the order updates: order status changes, order has been shipped, order is ready for pickup, a digital order is ready for download, or a gift card is purchased. You can make order notifications more personal by editing email templates with the company address, contacts, links to social media, changing the sender's name, or uploading a logo. 

For more information, refer to the Customer order notifications section of the eCom (E-Series) help center.

Facebook

Facebook Store

You can connect your eCom (E-Series) store to Facebook and start selling directly on Facebook. eCom (E-Series) automatically syncs all your products with your Facebook Shop and customers can browse your catalog directly through the Shop section of your Facebook page from their PC, tablets, or Facebook's mobile app. 

For more information, refer to the Selling on Facebook section of the eCom (E-Series) help center.

Facebook Messenger

You can also add Facebook Messenger live chat (Message Us button) to your online store so that your customers can contact you easily using Facebook Messenger.

For more information, refer to the Facebook Messenger live chat section of the eCom (E-Series) help center.

Instagram

By connecting your eCom (E-Series) store with Instagram, you can sell your products on Instagram by tagging them in posts and stories. As a part of the Facebook ecosystem, Instagram uses a Facebook Shop catalog to find and tag products. Customers can then view the item’s name, pricing, description, extra photos, and a direct link to your storefront product page to purchase a product.

For more information, refer to the Tagging products on Instagram section of the eCom (E-Series) help center.

TikTok

By connecting your eCom (E-Series) store with TikTok, you can sync your product catalog to and use TikTok Shopping to show products in your TikTok profile and tag items in videos. With TikTok Shopping, customers will see a bag icon in your profile or videos, which they can tap on to view your product’s name, description, photos, price, and a direct link to purchase a product in your store.

For more information, refer to the Selling with TikTok Shopping section of the eCom (E-Series) help center.

Settings

General

General settings, such as your store’s name and address, time zone and currency, are set during the initial store setup. You can update these settings in Retail POS by navigating to Online > Settings > General.

For more information, refer to the Configuring general settings for your store section of the eCom (E-Series) help center.

Payments

Set your available payment options customers can use when purchasing products from your eCom (E-Series) store. You can update these settings in Retail POS by navigating to Online > Settings > Payments.

For more information, refer to the Intro to payments: How do you get paid section of the eCom (E-Series) help center.

Shipping and pickup

Select how you want to send your products to customers and how much to charge them for shipping for delivery sales, or give them the option to pickup their orders in-store. You can update these settings in Retail POS by navigating to Online > Settings > Shipping and pickup.

For more information, refer to the Choosing the right shipping strategy for your store section of the eCom (E-Series) help center.