Using the Sales Channel report

The Sales Channel report allows you to compare your in-store sales performance compared to your e-Commerce integration (online) sales performance.

This report will display all e-Commerce platforms integrated with your store (Shopify, BigCommerce and WooCommerce).


Open the Sales Channel report

To access the Sales Channel report:

  1. Navigate to Reporting -> Sales Reports
  2. Click the Report Type dropdown and select Sales Channel
  3. Apply your desired Filters (see below for further details)


Filter your results to focus on different views of your sales. The available Sales Reports Measures are:

  • Avg. Items per Sale
  • Avg. Sale Value
  • Avg. Sale Value (Incl. Tax)
  • Cost of Goods Sold
  • Customer Count
  • Discounted
  • Discounted (%)
  • First Sale
  • Gross Profit
  • Items Sold
  • Last Sale
  • Margin (%)
  • Return Count
  • Returns (%)
  • Revenue
  • Revenue (Incl. Tax)
  • Sale Count
  • Sales with Customer (%)
  • Tax

Date Range

You can choose to review sales performance in a specific period (Specify Period) or between specific dates (Specify Dates).



A good indicator of how sales are tracking is to review a similar period in the past. This can also allow you to plan for the same period in the future. You can choose to compare the same dates in the previous year or same period in the previous year, after selecting such under Date Range.



You can click More Filters to filter by the following attributes:

  • Brand
  • Channel
  • Customer
  • Other keyword

These filters can be stacked to narrow down the report range.


Export Report

To export your Payments Report data, use the filters to narrow your selection as required and when happy, click Export Report.

You can then choose to download the report as a XLSX or CSV file that can be opened in a spreadsheet application such as Excel or OpenOffice


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